Bluesigma

Planned Obsolescence…Planned Obsolescence is a marketing technique at it's most simple level. It's when one engineers a product to break after a certain amount of time.  This is mostly done to increase a profit margin. Consumers have to come back due to artificial scarcity created by the (company)individual. Now undoubtedly this is unethical for multiple reasons.
I won't even jump on the derivative issue which is intrinsic obsolescence; when the quality of a product must be diminished immediately in order create balance between rival companies. But the major factor is that when one buys something; it should be expected to last long. In light to our current technological standing.Second is that this is an environmental catastrophe. Due to this county's unsustainable growth model; planned obsolescence more then doubles our waste.
But there is a caveat amongst our frivolous lust for technology. Which is the inevitable speed and growth of our ingenuity. Moore's law states that the " number of transistors on integrated circuits doubles approximately every two years". Now what this practically means is; our tech is getting more ridiculous over time.
A syntax of the this is let's say your grandmother doesn't want to buy a new tv, because her tube will last forever. Nope. Not in a world of planned obsolescence. Your grandma if she wants the tv, she will be opted in to buy the new one that not only surfs the web, and drives her car, but comes conveniently with a microwave oven.
Joking aside we're on an incredible opulent destructive path. Lets's hope we can turn this around ship around.

I was poised to make this article in May of last year, but I guess I got side tracked lol. But it's all good I will officially be opening up the flood gates for my blog, as well as my upcoming podcast. So stay tuned. But regarding the decline of analog; elements and inventions. It's strange. We live in a generation that grew up with these artifacts, only to have them stripped away by innovation. Which is a great scenario, but it's not without it's downfalls.

Let me begin with my transgression of this period of innovation. I went to a traditional program in graphic design that followed very strict guidelines of how to go about executing design. The syntax of this; was that our teachers were taught by very talented individuals who used traditional printing mediums like the printing press. This gave us a powerful foundation in learning from people who spent countless of hours of looking at, and modifying type. But fast forward to the future, at one of my first graphic design occupations.

I sat next to a graphic designer, much older then I. Saying that he used to print on transparencies for the company, and also a number of other crazy processes. After reevaluate; to be honest, I haven't done shit compared to my predecessors. Most today haven't grasped how much easier the learning curve has been bent in order for us to work. Let me introduce you to an amazing poetic term coined from editor and chief at SCVNGR: Kate Reynolds. She blissfully called this new found intuition "Faux-Talent".

Beautifully put, because not only has technology sped up the learning curve, but it causes us to lose context with which the mediums we are using. For example David Chapmen one of my beloved professors told me he actually used to set type. To give you context, he would take lead pieces of lettering, and would have to gauge the spacing with his mind and intuition to form spaces, and sentences. In comparison of what we have to do today, for a lack of better terms; it's a mind fuck.

Not only do we not have to work with dangerous machines that use lead, and can easily cut your fingers off. You can easily switch fonts, and the spacing within the blink of an eye. Oh and it gets better. If only the older designer who sat next to me understood how integrated I've become with my machine. The innovations of Adobe, plus the power of the computer keyboard are ridiculous. I'm not going to geek out fully on you, but one must understand.

Adobe has created shortcuts, and constructs that allow you to work at a blinding speed. I'm seriously afraid of what the kids I will be sitting next to will have to interface with. But I digress. The graphic design field is not the only industry plagued by "faux-talent". They all are to some extent, but let me expound in one particular medium; the field of photography.

If I feel sorry for anyone who lost their career to technology, it would have to be the traditional photographer. There use to be so much pre, and post work; that photography was an earned science. Now the computers within cameras these days are so sophisticated, everyone and their grandmother is a photographer. Just one flip of the knob, and dynamic lighting of a moment is just yours for the taking. So it might sound like I'm bashing "faux-talent".

But really I'm not. Technology has done wondrous things for us. And is the crux to my success in building knowledge and growing intellectually. But one must appreciate our past four-fathers for getting us here. It's a miracle we can do all these things at such a young age. Hence don't get caught up in the innovations of the future. Regard the analog past of your field, to capture it's science and essence.

What's going on everybody it's been a while. So I just wanted to update everyone on where I'm at since my last update was last year. Since making my new website, I've landed an amazing job. Which has opened up a lot for me interms of artistic freedom. I've got a lot of projects line up this year. Clothing line is finally popping off, check out the site I just coded for that Mozaiks.com . Not only am I taking up design and illustration, but imma be getting into music, and video games. Been meeting a lot of cool cats lately, and due to the innovations of technology now adays. People can make shit on their own. So I just wanna show everybody what's possible. I'm making a new fighting game engine. Cause capcom is never going to change sadly, and other companies aren't making strides to change either, cause it's to much about the money. So us artists have to take it into our own hands and then people will follow. But yeah new man new year, lets go.

Heyyyya, new update. I just made my new website with all my new work, which I will slowly be putting up on deviant art. With the new site, I can update my stuff easier cause it's not on flash, But whats even more awesome is not I can actually use my blog for my voice, and not just art, and art updates. Got a new tshirt/art print line called Say La V. I will try to relay update from my site to here, when I can. Here is my new branded site reidodesign.com

myah

Whats up everyone just wanted to get everyone with an update. Fresh out of college, and I think it's time to just come out guns blazing this year. I'm trying to hit crazy goals. Your gonna see an array of different stuff from me this year. I have many clothing line ideas brewing it's all just about the money right now, when I get my money up I'll let the shirts fly. I've joined two different companies that are taking on the fees of printing my work and in clothing form, and in framed poster form. I'm really excited about that cause it's an opportunity for me to do art for money, but also help out the community and stuff. But ughhh yea I'm excited ready to post like a beast.

meow