I was poised to make this article in May of last year, but I guess I got side tracked lol. But it's all good I will officially be opening up the flood gates for my blog, as well as my upcoming podcast. So stay tuned. But regarding the decline of analog; elements and inventions. It's strange. We live in a generation that grew up with these artifacts, only to have them stripped away by innovation. Which is a great scenario, but it's not without it's downfalls.
Let me begin with my transgression of this period of innovation. I went to a traditional program in graphic design that followed very strict guidelines of how to go about executing design. The syntax of this; was that our teachers were taught by very talented individuals who used traditional printing mediums like the printing press. This gave us a powerful foundation in learning from people who spent countless of hours of looking at, and modifying type. But fast forward to the future, at one of my first graphic design occupations.
I sat next to a graphic designer, much older then I. Saying that he used to print on transparencies for the company, and also a number of other crazy processes. After reevaluate; to be honest, I haven't done shit compared to my predecessors. Most today haven't grasped how much easier the learning curve has been bent in order for us to work. Let me introduce you to an amazing poetic term coined from editor and chief at SCVNGR: Kate Reynolds. She blissfully called this new found intuition "Faux-Talent".
Beautifully put, because not only has technology sped up the learning curve, but it causes us to lose context with which the mediums we are using. For example David Chapmen one of my beloved professors told me he actually used to set type. To give you context, he would take lead pieces of lettering, and would have to gauge the spacing with his mind and intuition to form spaces, and sentences. In comparison of what we have to do today, for a lack of better terms; it's a mind fuck.
Not only do we not have to work with dangerous machines that use lead, and can easily cut your fingers off. You can easily switch fonts, and the spacing within the blink of an eye. Oh and it gets better. If only the older designer who sat next to me understood how integrated I've become with my machine. The innovations of Adobe, plus the power of the computer keyboard are ridiculous. I'm not going to geek out fully on you, but one must understand.
Adobe has created shortcuts, and constructs that allow you to work at a blinding speed. I'm seriously afraid of what the kids I will be sitting next to will have to interface with. But I digress. The graphic design field is not the only industry plagued by "faux-talent". They all are to some extent, but let me expound in one particular medium; the field of photography.
If I feel sorry for anyone who lost their career to technology, it would have to be the traditional photographer. There use to be so much pre, and post work; that photography was an earned science. Now the computers within cameras these days are so sophisticated, everyone and their grandmother is a photographer. Just one flip of the knob, and dynamic lighting of a moment is just yours for the taking. So it might sound like I'm bashing "faux-talent".
But really I'm not. Technology has done wondrous things for us. And is the crux to my success in building knowledge and growing intellectually. But one must appreciate our past four-fathers for getting us here. It's a miracle we can do all these things at such a young age. Hence don't get caught up in the innovations of the future. Regard the analog past of your field, to capture it's science and essence.
Listening to: The Joe Roegan Experience,Radio Lab, Science Frida
Reading: The Beginning of Infinity
Watching: This is your brain on music
Eating: whatever I can make
Drinking: Juice!!!(breaks into spongebob chocolate scene)