I was poised to make this article in May of last year, but I guess I got side tracked lol. But it's all good I will officially be opening up the flood gates for my blog, as well as my upcoming podcast. So stay tuned. But regarding the decline of analog; elements and inventions. It's strange. We live in a generation that grew up with these artifacts, only to have them stripped away by innovation. Which is a great scenario, but it's not without it's downfalls.
Let me begin with my transgression of this period of innovation. I went to a traditional program in graphic design that followed very strict guidelines of how to go about executing design. The syntax of this; was that our teachers were taught by very talented individuals who used traditional printing mediums like the printing press. This gave us a powerful foundation in learning from people who spent countless of hours of looking at, and modifying type. But fast forward to the future, at one of my first graphic design occupations.
I sat next to a graphic designer, much older then I. Saying that he used to print on transparencies for the company, and also a number of other crazy processes. After reevaluate; to be honest, I haven't done shit compared to my predecessors. Most today haven't grasped how much easier the learning curve has been bent in order for us to work. Let me introduce you to an amazing poetic term coined from editor and chief at SCVNGR: Kate Reynolds. She blissfully called this new found intuition "Faux-Talent".
Beautifully put, because not only has technology sped up the learning curve, but it causes us to lose context with which the mediums we are using. For example David Chapmen one of my beloved professors told me he actually used to set type. To give you context, he would take lead pieces of lettering, and would have to gauge the spacing with his mind and intuition to form spaces, and sentences. In comparison of what we have to do today, for a lack of better terms; it's a mind fuck.
Not only do we not have to work with dangerous machines that use lead, and can easily cut your fingers off. You can easily switch fonts, and the spacing within the blink of an eye. Oh and it gets better. If only the older designer who sat next to me understood how integrated I've become with my machine. The innovations of Adobe, plus the power of the computer keyboard are ridiculous. I'm not going to geek out fully on you, but one must understand.
Adobe has created shortcuts, and constructs that allow you to work at a blinding speed. I'm seriously afraid of what the kids I will be sitting next to will have to interface with. But I digress. The graphic design field is not the only industry plagued by "faux-talent". They all are to some extent, but let me expound in one particular medium; the field of photography.
If I feel sorry for anyone who lost their career to technology, it would have to be the traditional photographer. There use to be so much pre, and post work; that photography was an earned science. Now the computers within cameras these days are so sophisticated, everyone and their grandmother is a photographer. Just one flip of the knob, and dynamic lighting of a moment is just yours for the taking. So it might sound like I'm bashing "faux-talent".
But really I'm not. Technology has done wondrous things for us. And is the crux to my success in building knowledge and growing intellectually. But one must appreciate our past four-fathers for getting us here. It's a miracle we can do all these things at such a young age. Hence don't get caught up in the innovations of the future. Regard the analog past of your field, to capture it's science and essence.
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Mood:
Content -
Listening to: The Joe Roegan Experience,Radio Lab, Science Frida
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Reading: The Beginning of Infinity
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Watching: This is your brain on music
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Playing: life
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Eating: whatever I can make
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Drinking: Juice!!!(breaks into spongebob chocolate scene)
Example: 'Faux-talent', is belittling. Just because you didn't do years under an apprenticeship or something doesn't mean you can't be as talented or, even more innovative. People get old and don't learn, that is the issue here. They could have got old and still learned new stuff but they chose not to, and just bitch and moan about the new generation not knowing they were born. This happens in ALL fields and has done since the dawn of time. Is it really a shame? Or is it nostalgia that makes you miss it, if these people are real with themselves they'd know it was all boring and long-winded.
Example: Who would type set nowadays, if they had a choice? If those guys were still clinging onto the old technology and didn't learn Quark, when they could have rocked the s out of them for typesetting and kerning, well, more fool them.
Technology, if it's there, if it's innovative, we should use it, just in the way the automated printed press once, with it's manually leaded pages, would have been a marvellous time saving innovation 100 years back. Old technology that isn't needed, dies out. There's nothing sad about that, it's just the way it is.
and you probably know that, if you want to kern/lead type you can do it on inDesign, learn what you can from these people by all means but their opinions are kind of .. their opinions, you know?
But the notion that people who use advanced technology to acquire a skill means that they have less skill, is not something I want to propagate. Actually if anything it's kinda increased a person's skill in some. But let me restate myself. You know using analog technologies is fascinating...you know why? Because they force you to think, and render in a different way. It causes neuro-plasticity to happen on a different level. If one is able to acquire both these skills, eg. like a James Jean perhaps. What you'll notice is that the art takes on 3rd dimension, in the sense that sophistication in color,texture, concept, you name it far exceeded.
But I digress, I could go on forever. I just want to thank you Jaysa for stopping by to read my humble post. And thank you for brutally making your point. I totally didn't see it like that. But makes total sense when you put it out there. I'm trying to do this regularly, I invite you to kick my ass again, or just stop by, give me your thoughts. Thank you Jaysa, peace homey.
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but you can do something similar in photoshop if you flange levels and stuff but I guess back then he would have had to do some exact exposure type shenanigans. Kind of like baking, that is also another science, artform. Back then that would have been big potatoes.
I think the faux talent lady reminded me of my uni lecturers trying to impart thier views on me about how choosing a colour on Photoshop isn't as joyous as mixing your own paint and all that stuff. I don't think it really matters essentially, a lecturer should never be on an ego flex - most of those old school ways will never die out anyway. I personally draw everything by hand first so I concur to an extent - you need base skill to do anything good and that really takes a lot of time and effort. There is no quick fix for that. And you know, even those faux talent people may have spent time on their craft, there is no need to belittle anyone.
Had to google James Jean, but so glad you hit me up on this... Many Thanks to YOU!! He is a great example of what you are saying, and I am also very inspired to see this happening in art. I didn't even think it was possible in the art world tbh. It really is an exciting time in terms of creativity, and those 'faux talent' people are also most certainly part of this movement.
I will check back every now and again (not to kick your ass tho! Really didn't mean it like that lol!!!!!)
Much respect